About Us:
Minimalist is more than an eCommerce store; we are a thriving community of design enthusiasts specializing in bespoke watches and jewelry. Since our establishment in 2014, our community has grown to several hundred thousand members. In 2023, we expanded into the conventional retail space, becoming a hybrid company with a presence in both eCommerce and boutiques.
Position: Social Media Executive
Responsibilities:
- Implement, measure, and optimize Social Media strategy & campaigns
- Monitor social media engagement (content and quantity)
- Participate in designing, conceptualizing, and ideation of social media strategies and plans
- Maintain content calendar, tag & organize relevant assets, create an asset library, manage hashtags, and identify opportunities for sales and special offers
- Support the copywriting and ideation of social media content and eMail blasts
- Plan, send, measure, and optimize eMail blasts
- Conduct competitor, market, and industry research to recognize best practices, new trends, and channels
Requirements:
- At least 2, preferably 4 years of experience in a Digital Marketing/Social Media position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company
- Understanding of Emirati culture and personality
- Hands-on experience with Instagram, Facebook, Snapchat, and other social media platforms
- Proficient in Klaviyo, G-Suite, and relevant social media software (e.g., Hootsuite)
- Ideally, experience with graphic design software (Adobe Suite)
- Bachelor’s degree in a relevant field is preferred
- Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a considerable advantage.
Note: Please submit applications in the English language.