Job Position: Manager, Brand Marketing (Loyalty Programs)
Employer: lululemon
Type: Full-time
Location: North America
Pay: Typical hiring range from $104,400 – $137,000 annually (based on market location and experience)
Benefits: Competitive annual bonus program (for permanent employees), extended health and dental benefits, mental health plans, paid time off, savings and retirement plan matching, employee discount, fitness & yoga classes, parenthood top-up, development course offerings, people networks, mentorship programs, and leadership series.
Role Overview:
The Manager, Brand Marketing for Loyalty Programs at lululemon is a pivotal role reporting to the Senior Manager of North America Brand Marketing. The role entails leading a high-performing team of Brand Marketing Managers to drive engagement within membership benefits, strategizing, and executing innovative, integrated campaigns. This role focuses on enhancing brand equity through loyalty initiatives aimed at acquisition, engagement, and retention of guests.
Key Responsibilities:
- Leadership of a team responsible for engaging membership benefits.
- Overseeing the end-to-end process for loyalty benefit initiatives.
- Execution of complex marketing campaigns across various channels.
- Collaboration with internal/external creative partners for strategy execution.
- Analysis of marketing effectiveness and sharing results across teams.
- Stakeholder management and alignment to marketing plans.
- Understanding market landscape, competitor activities, and opportunities in the category.
Requirements:
- 5-7 years of loyalty marketing experience in a globally branded organization.
- Proficiency in loyalty and brand marketing, leading omnichannel initiatives.
- Experience in collaborating with internal and external creative partners.
- Strong negotiation and collaboration skills in a complex matrix environment.
- Ideally, a degree in Business or Marketing.
- Excellent communication skills, including presenting to large groups and executives.
- Agile, forward-thinking mindset with a pulse on the future of marketing.
Additional Notes:
- Immigration support potentially available for this role.
- The compensation and benefits package vary based on location, experience, and performance. The base pay offered is subject to these factors and may range within the specified salary range.
- The workplace arrangement is classified as hybrid, requiring at least 3 days of in-person collaboration per week, while the remainder can be performed remotely.
Please visit the company’s website for further information or to apply for this role.
