Google Ads Specialist – Remote Contract Position
Time Zones: PST, MST, CST, EST (North America)
3plains is actively seeking a Google Ads Specialist to bolster our company’s and clients’ online presence. This position is offered on a contract basis.
Google Ads Specialist
A Google Ads Specialist is a professional who specializes in managing, optimizing, and strategizing Google Ads campaigns for businesses or clients. Their primary responsibility revolves around creating, implementing, and overseeing pay-per-click (PPC) advertising initiatives within the Google Ads platform.
These specialists typically possess a range of skills and knowledge related to digital marketing, particularly in using Google Ads (formerly known as Google AdWords). Their expertise involves conducting keyword research, designing ad campaigns, setting budgets, targeting specific audiences, monitoring campaign performance, and making data-driven optimizations to improve ad performance and achieve desired business goals, such as increased website traffic, conversions, or sales.
Google Ads Specialists often have certifications or extensive experience in managing various types of Google Ads campaigns, including search ads, display ads, video ads, shopping ads, and remarketing campaigns. They are adept at leveraging analytics tools like Google Analytics to track and analyze campaign performance metrics, enabling them to make informed decisions and refine strategies for better outcomes.
In essence, a Google Ads Specialist plays a pivotal role in maximizing the effectiveness and efficiency of advertising efforts on Google’s platform to drive valuable results for businesses or clients.
Responsibilities for Google Ads Specialist:
- Collaborate with in-house teams to execute PPC campaigns effectively.
- Monitor campaign performance, make adjustments, and optimize digital strategies.
- Assessing the current performance of Google Ads.
- Review and enhance Google Ads targeting.
- Launch new Google Ads campaigns.
- Optimize existing Google Ads campaigns.
- Provide recommendations for Google Ads improvements.
- Generate comprehensive Google Ads reports.
Desired Qualifications & Skills for Google Ads Specialist:
- Proficiency in managing search, display, remarketing, and shopping campaigns.
- Experience utilizing Google Analytics or similar tools to maximize campaign effectiveness.
- Sound comprehension of digital marketing KPIs and ROI.
- Proven proactive approach, displaying initiative even with minimal supervision.
- Strong analytical skills with a data-driven mindset.
- Experience in optimizing landing pages, conducting A/B tests, and familiarity with Analytics and marketing automation tools.
- Ability to prioritize, multitask, and excel in a fast-paced setting.
- Exceptional written and verbal communication skills.
- Demonstrated organizational and analytical capabilities.
- Previous success in a remote work environment is advantageous – Self-motivation is key.
This role offers an exciting opportunity to contribute to our digital marketing endeavors and make a substantial impact on our online visibility and success.
Please note: Verifiable success in remote work environments is a significant advantage for this role.