Overview:
Develop customized marketing plans to enhance brand visibility on e-retailers’ platforms within budget constraints, leading to increased visibility and improved sales conversion. Generate reports analyzing campaign and e-retailers’ performance, as well as brand sales performance.
Responsibilities:
DIGITAL MARKETING
- Collaborate closely with internal and external stakeholders to craft a monthly marketing plan tailored to each e-retailer.
- Establish frameworks for fiscal year media investments based on planned targets.
- Understand e-retailers’ creative requirements to plan and propose campaigns for brands.
- Evaluate media proposals from e-retailers for events/marketing campaigns, providing recommendations to optimize sales ROI and traffic for participating brands.
- Develop clear and comprehensive briefs for the design agency to produce digital assets based on e-retailers’ creative requirements.
- Work with the media agency, when necessary, to procure media assets on e-retailers’ platforms following brand guidelines.
- Generate benchmark analysis and negotiate with e-retailers’ marketing teams on the cost of various media assets for brand campaigns.
- Ensure all planned initiatives are executed by e-retailers as per the agreement.
- Coordinate and negotiate costs with e-retailers for successful sampling programs for brands.
- Share campaign close-out reports with relevant stakeholders, providing insights and recommendations for future optimization.
ANALYTICS
- Create and manage an e-commerce dashboard to monitor key business metrics for the channel and brands.
- Issue monthly reports analyzing channel performance across e-retailers, brands, and SKUs, highlighting specific insights for future sales campaigns.
- Conduct in-depth analysis on customers and brands in collaboration with sales executives to identify opportunities for improved overall sales performance.
Qualifications:
- Graduate degree in Marketing from a leading university.
- 3+ years of digital marketing experience with a proven track record in paid customer acquisition (B2C preferred), running either Google Paid Search or Amazon PPC.
- Preferably from an FMCG background.
- Third-party marketplace experience is a must.
Note: All communication and applications should be submitted in the English language.Digital Marketing Specialist- Ecommerce